What We Do
As a modern marketing consultancy armed with an investment fund, we aim to be ambassadors who align the power of marketing with the return on investment principles of the financial world. In old school terms, we strive to conduct business at the intersection of Madison Avenue and Wall Street that entails the following:
Marketing Consultancy
- We work with businesses ranging from start-ups looking to establish their brand story to orphan companies who have fallen on hard times to world-class brands looking to open up new avenues for growth
- We love working with young, emerging ideas in the consumer, retail, sports, fast-moving goods and ecommerce sectors
- We only work with good people who are as nice as they are smart
- We welcome working with ad agencies, private equity firms and third-parties to assess, inform or co-pitch
Investment Fund
- We co-manage this fund along with Zig Capital
- We are consumer-focused
- We invest in seed and Series A rounds, though willing to listen to other investment firms looking for marketing-oriented minds at later stages
- We have a few core sectors of intrigue: retail (on/offline), consumer goods and services, sports and media
- We like businesses plans that have a focus on paying customers
- We do not seek transactions, but partnerships with people who truly believe in and respect marketing
Most critical to our successes are the partners we work with, which is why we are not built for all. At the end of the day, the most crisp, sound criteria means little without team chemistry. We seek engagements where there are mutual levels of commitment, team cohesion and clear, common goals.